S&ME Launches Rebrand
August 29, 2017
Engineering Leader is “Built for Versatility”
S&ME, an ENR Top 100 engineering firm, announces an exciting changes to its corporate identity. Effective immediately, the firm has launched a new future-facing brand focused on versatility.
“After 40+ years of growth, S&ME had comfortably established itself as a national leader with a diverse range of services and expertise,” said Randall (Randy) Neuhaus, S&ME’s President, CEO, and Chairman of the Board. “But we knew we had reached a crossroads. Using our past as a foundation, we set out to create a bold new vision for our firm.”
S&ME reported that in its rebranding process, versatility stood out as a defining value. It has become the cornerstone of its new brand and its new logo and tagline, revealed above.
“In our discussions about our past, future, and place in the industry, versatility emerged as our distinctive trait. To meet our clients’ high standards — and anticipate emerging trends and technologies — we are continually adding new skills, perspectives, and capabilities to our award-winning team,” Neuhaus continued.
“When complexity overwhelms, our clients look to us. We’ve become the trusted engineering and design firm for resources, knowledge, and fresh perspectives on old problems. That’s why versatility will not only star in our external brand, it will continue to guide and inspire us internally.”
S&ME’s vision for the future also includes a continued commitment to safety, sustainability and quality, and to its employee-owned legacy.
“For those who don’t know us, we invite you to meet the revitalized S&ME. We also thank our existing clients for their continued trust and for their invaluable participation in our rebranding process,” Neuhaus concluded. “We look forward to thriving alongside them as we reach new heights of discovery, innovation, and growth.”
Based in Raleigh, S&ME is an employee-owned, ENR Top 100 engineering firm with national reach and expertise in geotechnical, civil, environmental, construction and planning services. For over 40 years we have been helping our clients in the industrial, government, commercial, power and transportation industries overcome the most complex compliance requirements and adverse land conditions using our deep proficiency in emerging trends and technologies, and our unrivaled commitment to safety and reliability.